Tuesday, 15 October 2013

BBM for Android, iPhone coming ‘within days’ says Frank Boulben(blackberry Chief Marketing officer




For the latest updates on the availability of BBM for
Android and BBM for iPhone.
It has been over three weeks since the botched
BlackBerry Messenger (BBM) for Android and BBM
for iPhone launch and finally some word has
emerged from BlackBerry about when to expect the
re-launch of the iconic messaging app on non-
BlackBerry devices.
In an interview to Reuters, Frank Boulben,
BlackBerry’s chief marketing officer, said he expects
the BBM to launch on Android and iOS “within
days,” adding that the company is confident that it
fixed issues that arose after the initial cross-
platform launch of the messaging service last
month.
BlackBerry suspended the BBM for Android and
BBM for iPhone launch last month, after an
unofficial older version of BBM downloaded by a
number of Android users caused issues with the
messaging platform.
Boulben said the company already has 6 million
Android and iPhone customers pre-registered for
the launch of its BBM service.
In an open letter issued for its customers and
partners, BlackBerry tried to reassure customers
and partners that they could count on the
distressed smartphone company. The missive notes
that BlackBerry has substantial cash and is debt
free.
But it makes no mention of the fact that the
company is for sale and could be broken up and
sold in pieces.
Boulben said the uncertainty is the reason why
BlackBerry is publishing the letter, which highlights
the company’s strengths from its security offering
to its device management capabilities and its
mobile messaging platform.

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